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Industrija
2015, vol. 43, br. 3, str. 171-189
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/industrija43-9166


Svež paradajz - obećavajući izvozni proizvod za Srbiju?
aEkonomski institut, Beograd
bUniverzitet u Novom Sadu, Poljoprivredni fakultet

e-adresa: andrea.vukovic@ecinst.org.rs

Projekat

Razvoj i primena novih i tradicionalnih tehnologija u proizvodnji konkurentnih prehrambenih proizvoda sa dodatom vrednošću za evropsko i svetsko tržište - Stvorimo bogatstvo iz bogatstva Srbije (MPNTR - 46001)

Sažetak

Proizvodnja svežeg povrća se u Srbiji često ističe kao sektor sa značajnim izvoznim potencijalom. Međutim, postojeće analize i preporuke su uglavnom opšteg karaktera bez sveobuhvatnih podataka koji bi omogućili davanje preporuka za unapređenje iskorišćenja postojećih potencijala. Sa ciljem dobijanja temeljnog uvida u sektor proizvodnje svežeg paradajza i njegov izvozni potencijal na osnovu raspoloživih statističkih podataka izvršena je analiza trendova proizvodnje i spoljnotrgovinske razmene u Srbiji i na potencijalnim ciljnim tržištima, a na bazi niza intervjua izvršen je uvid u lanac snabdevanja paradajzom u Srbiji. Dobijeni rezultati ukazali su na tržište centralne i istočne Evrope kao potencijalno ciljno tržište za svež paradajz iz Srbije, ali ukazali su i na brojna poboljšanja koja su preduslov za konkurentno iskorišćenje potencijala za proizvodnju paradjza u Srbiji. Poboljšanja su potrebna kako u proizvodnoj praksi u pravcu povećanja količina, unapređenja kvaliteta, bezbednosti i ujednačenosti proizvedenog paradajza, ali pre svega u organizaciji lanca snabdevanja.

Ključne reči

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