Article metrics

  • citations in SCindeks: [1]
  • citations in CrossRef:0
  • citations in Google Scholar:[=>]
  • visits in previous 30 days:3
  • full-text downloads in 30 days:3
article: 1 from 1  
2018, vol. 64, iss. 1, pp. 1-12
article language: English
document type: Original Paper

Creative Commons License 4.0
Information and communication technologies product market and protection of competition in the Republic of Serbia
aUniveristy of Niš, Faculty of Economy
bUniversity of Kragujevac, Faculty of Economy



Starting from the fact that the importance of information and communication technologies (ICT) for the development of a national economy is high, it has been examined how this sector and the situation in individual markets in the sector affect competition policy. All the most important markets of the ICT sector of Serbia are characterized by a high level of concentration measured using the Herfindahl-Hirschman Index (HHI) with a tendency of decrease. In such circumstances, there are three directions of changing approach to competition policy: (1) changing the angle of observation and estimation of the relevant market boundaries; (2) balancing between good and bad parties related to joining in research and development (R&D), and (3) a more attentive attitude towards patents and licenses, as a basis for the protection of intellectual property, but also barriers to entry into new market. What is required of contemporary competition policy is a dichotomous view of the boundaries of relevant product market. One which is focused on the services of one market from the ICT sector and the second one focused on integral observation of linked services from the ICT sector. Moreover, national competition bodies are required to mutually cooperate at a higher level through the formalization of the information exchange protocol. In the segment related to cooperation in the field of research and development and affirmation of intellectual property protection, through patents and licenses, special attention is required from competition policy so as not to impair the welfare of these institutions, while at the same time preventing uncompetitive behavior.


information and communication technology (ICT); concentration; competition policy; cooperation between national competition authorities


*** (2010) Regulation on research and development agreements between undertakings operating on the same level of production or distribution chain exempted from prohibition. Official Gazette of the Republic of Serbia, 11/10 Belgrade: Republic of Serbia Official Gazette of the Republic of Serbia 51/09, Law on Protection of Competition Belgrade: Republic of Serbia
Baumol, W.J. (2002) The free-market innovation machine: Analyzing the growth miracle of capitalism. Princeton, NJ: Princeton University Press
Belobaba, P.P., van Acker, J. (1994) Airline market concentration. Journal of Air Transport Management, 1(1): 5-14
Einarsson, Á. (2008) The retail sector in the Nordic countries: A description of the differences, similarities, and uniqueness in the global market. Journal of Retailing and Consumer Services, 15(6): 443-451
European Commission (1997) Commission notice on the definition of relevant market for the purposes of community competition law. Official Journal of the European Union, C 372, 09/12
Kostić, M. (2010) Protection of competition in Serbia - institutional foundations, problems and possible directions of improvement. Institutional changes as determinants of the economic development of Serbia. Kragujevac: Faculty of Economics University of Kragujevac, pp. 136-150
Kostić, M., Maksimović, L., Stojanović, B. (2016) The limitations of competition in the insurance markets of Slovenia, Croatia and Serbia. Economic Research-Ekonomska Istraživanja, 29(1): 395-418
Kostić, Z., Stojanović, B., Radukić, S. (2016) Measuring the Level of Competition on the Serbian Mobile Telecommunications Market. Economic Themes, 54(3): 323-343
Labus, M. (2008) Comparative analysis of relevant market - concept and application. Company economics, 56 (1-2): 48-60
Maksimović, L., Kostić, M. (2010) Models of price competition in oligopolistic market and their applicability. Economic horizons, 12 (2): 39-56
Maksimović, L., Radosavljević, G., Borisavljević, K. (2011) Concentration in the radio television program distribution market in the Republic of Serbia. Industrija, vol. 39, br. 3, str. 31-43
Schumpeter, J. (1960) Capitalism, socialism, and democracy. Belgrade: Culture
Stojanović, B., Radivojević, V. (2010) Concentration of supply: A form of market imperfection: Example of non-specialized retail trade in Niš. Company Economics, 58 (7-8): 327-338
Stojanović, B., Kostić, M. (2013) Competition policy and the impact of market structure on companies' profitability. Ekonomika preduzeća, vol. 61, br. 5-6, str. 325-338
Vanlommel, E., de Brabander, B., Liebaers, D. (1977) Industrial Concentration in Belgium: Empirical Comparison of Alternative Seller Concentration Measures. Journal of Industrial Economics, 26(1): 1