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2017, vol. 64, br. 1, str. 11-26
Emocionalna iscrpljenost i zadovoljstvo poslom turističkih vodiča u ruralnim područjima
Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo

e-adresazeljkozelja@yahoo.co.uk, sadragin@gmail.com, sanja.bozic.89@gmail.com, kristina.kosic©dgt.uns.ac.rs
Ključne reči: turistički vodiči; ruralna područja; zadovoljstvo poslom; emocionalna iscrpljenost
Sažetak
Cilj autora ove studije je utvrđivanje zadovoljstva poslom i emocionalne iscrpljenosti turističkih vodiča u ruralnim područjima, kao i da se istraži kako su ova dva koncepta međusobno povezana. Ukupno 102 turistička vodiča, koji vode ture ili imaju iskustvo u vođenju tura u ruralnim područjima učestvovalo je u istraživanju a rezultati su obrađeni u programu SPSS verzija 17. Turistički vodiči imaju veliki značaj u interpretaciji ruralnih područja, kao i značajnu ulogu u predstavljanju lokalnih običaja i proizvoda u ruralnom turizmu. Istraživanje njihovog zadovoljstva poslom, kao i emocionalne iscrpljenosti je od ključnog značaja za održavanje izvrsnosti u njihovoj interpretaciji ovih oblasti. Rezultati pokazuju da je zadovoljstvo posao još nije na zadovoljavajućem nivou, dok je emocionalna iscrpljenost još uvek u prihvatljivim granicama. Rezultati su takođe pokazali da postoji negativna veza između ova dva koncepta. Dobijeni podaci su od koristi ne samo za turoperatore već i druge kompanije u ruralnom turizmu: podaci o zadovoljstvu poslom i emocionalnoj iscrpljenosti turističkih vodiča mogu da se koriste u razvoju strategije njihove motivacije na poslu. Dublji uvid u zadovoljstvo poslom i emocionalnu iscrpljenosti je važno kako bi se održala poslovna izvrsnost turističkih vodiča u ruralnim područjima.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekoPolj1701011A
objavljen u SCIndeksu: 27.04.2017.
metod recenzije: dvostruko anoniman
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