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Marketing
2015, vol. 46, br. 2, str. 124-131
jezik rada: engleski
vrsta rada: članak
doi:10.5937/markt1502124T


Vrednovanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističke destinacije
aErtugrul Tarcan Istanbul University, Department of Business Administration, Maritime sciences and Marine Business Institute, Turkey
bMetin Ates Marmara University, Department of Hospital Management, Health Sciences Faculty, Turkey
cErgin Sait Varol Istanbul University, Vocational School of Technical Sciences, Turkey

e-adresa: ertugrultarcan@hotmail.com, atesmetin1@yahoo.com,

Sažetak

Ova studija je bazirana na pregledu literature i usmerena na procenu i naglašavanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističkog menadžmenta. Zdravstveni turizam, koji podrazumeva širok spektar raznih usluga od usluga koje podrazumevaju lečenje i korišćenje leka do velnes usluga koje ne uključuju neki zdravstveni problem već zadovoljstvo i zabavu, jeste jedan od najbrže rastućih sektora na svetu. Troškovi i kvalitet zdravstvenih usluga su među vodećim razlozima za izbor destinacije. Strategijski menadžment ustanova je pozitivno koreliran sa nivoom kvaliteta, troškova i satisfakcijom korisnika. Zbog toga bi turistički menadžeri i menadžeri destinacija trebalo da uzimaju u obzir potencijalne prednosti kreiranja vrednosti putem strategijskog menadžmenta ustanova kako bi turisti birali tu destinaciju.

Ključne reči

strategijski menadžment ustanove; zdravstveni turizam; izbor destinacije

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