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Journal of Process Management. New Technologies
2016, vol. 4, br. 1, str. 25-29
jezik rada: engleski
vrsta rada: neklasifikovan
doi:10.5937/JPMNT1601025B


Hotel management and quality of hotel services
(naslov ne postoji na srpskom)
Vocational school, Vukovar, Croatia

e-adresa: ivica.batinic@email.t-com.hr

Sažetak

(ne postoji na srpskom)
In conditions of increasing global competition, demands and needs of consumers, quality and quality management have become fundamental strategic factors of achieving profitability and competitiveness on the relentless tourism market. Any serious 'top' hotel management, with a defined mission, vision and goals, must define a 'special policy' of improving the quality of hotel services through 'structural programs of quality improvement,' which have become an important factor in the hotel business. With the design, introduction and control of a 'special program' of quality improvement of hotel services, hotel management can have a positive impact on increasing satisfaction of customers and human resources, increasing competitiveness and market power of the hotel, the rationalization of operating costs and enhance the reputation and value of the hotel on the demanding tourist market.

Ključne reči

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