Metrika članka

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Journal of Process Management. New Technologies
2016, vol. 4, br. 3, str. 30-38
jezik rada: engleski
vrsta rada: stručni članak
doi:10.5937/jouproman4-11395


Communicating with target market environment
(naslov ne postoji na srpskom)
aTax Administration, Office Kragujevac
bHigh School of Applied Studies, Vranje

e-adresa: stanka.djuric@purs.gov.rs, cecasvtr@yahoo.com

Sažetak

(ne postoji na srpskom)
The generally accepted definition that related to conceptual determination of market communication has not been performed. However, market communication can be defined as a set of activities and natural relationships that companies in various branches of authorities and business activities are established with other business organizations, and in order to establish a successful primary market communication, establishing a larger market share and the effective realization of the final goal, and certainly in market conditions that is profit. Activity which the company conducts are reduced to preparatory activities for the establishment of better relations with market operators, defining long-term strategies for successful business communication. The company has contact with their immediate environment, both internal and external. This, external environment emphasizing significantly because it consists of other economic organizations and entities, legal and regulatory bodies and consumers in order to take better starting position, preservation of the existing market share and also or extension thereof.

Ključne reči

business; communication; market environment

Reference

Duncan, T. (2000) Using advertising and promotion to build brands. Boston: Mcgraw-Hill
Jober, D., Fahy, J. (2006) Osnovi marketinga. London: Data status, str. 224
Kotler, P. (2000) Marketing Management. New Jersey: Prentice Hall, str. 19
Milisavljević, M. (1998) Proces globalizacije svetske privrede. Marketing, vol. 29, br. 4, str. 167-173
Stošić-Mihajlović, L., Trajković, S. (2016) Modern economy: Features and developments. Journal of Process Management. New Technologies, vol. 4, br. 2, str. 17-25
Vračar, D. (1999) Strategija tržišnog komuniciranja. Beograd: Ekonomski fakultet