Marketing - Portrait

Aims and Scope:

Marketing is a peer reviewed scientific journal of wide national relevance in Serbia. It has been published quarterly and targeted to wide audience both in academia and professional public. Papers publised cover a wide area of marketing theory. Authors' contributions should aim at the dissemination of marketing knowledge, while contributing to better understanding of marketing theory and promoting the application of relevant theoretical concepts in marketing practice. Preference is given to original work emirical and conceptual papers as well as monographic studies.

social sciences - economics
Frascati, modified
social sciences - economics
Research topics:
marketing strategy; marketing communications; advertising; brand management; consumer behaviour; public relations

Types of papers

Types of references

Citation profile:
Most cited journals (last 5 years)
Journal of Marketing85
Journal of Business Research63
Tourism Management48
British Food Journal43
Harvard Business Review39
European Journal of Marketing29
Industrial Marketing Management28
Journal of Marketing Management27
Journal of Consumer Research25
Most cited authors (last 5 years)
Kotler Philip46
Stanković Ljiljana37
Đukić Suzana36
Keller Kevin Lane35
Veljković Saša25
Popović Ana24
Maričić Branko R.22
Hofstede Geert17
Đorđević Aleksandar15
Marinković Veljko14