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Psihologija 2011, vol. 44, br. 1, str. 61-70
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On advantage of seeing text and hearing speech
(naslov ne postoji na srpskom)
aUniverzitet u Novom Sadu, Filozofski fakultet, Odsek za psihologiju bDepartment of Psychology, Faculty of Philosophy, Novi Sad + Laboratory for Experimental Psychology, Faculty of Philosophy, Belgrade
e-adresa: dfdurdevic@ff.uns.ac.rs
Projekat Ministarstva nauke Republike Srbije, br. 179006
Sažetak(ne postoji na srpskom) The aim of this study was to examine the effect of congruence between the sensory modality through which a concept can be experienced and the modality through which the word denoting that concept is perceived during word recognition. Words denoting concepts that can be experienced visually (e.g. 'color') and words denoting concepts that can be experienced auditorily (e.g. 'noise') were presented both visually and auditorily. We observed shorter processing latencies when there was a match between the modality through which a concept could be experienced and the modality through which a word denoting that concept was presented. In visual lexical decision task, 'color' was recognized faster than 'noise', whereas in auditory lexical decision task, 'noise' was recognized faster than 'color'. The obtained pattern of results can not be accounted for by exclusive amodal theories, whereas it can be easily integrated in theories based on perceptual representations.
Ključne rečisensory modality; conceptual representations; perceptual symbol theory
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