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Industrija
2011, vol. 39, iss. 3, pp. 31-43
article language: English
document type: Original Scientific Paper

Concentration in the radio television program distribution market in the Republic of Serbia
University of Kragujevac, Faculty of Economy

e-mail: maksimoviclj@kg.ac.rs

Abstract

Concentration has a significant role in market structure analysis and relationships among companies in markets of goods and services. Economic theory has developed various methods to measure concentration in the market. The aim of this paper is to determine concentration in the radio and TV broadcasting market in the Republic of Serbia using methods of economic theory. In this paper we begin from the hypothesis of high concentration in supply in the radio and TV broadcasting market and try to prove it by employing scientific methods (Concentration Ratio, Herfindahl-Hirschman index, entropy coefficient, Lorenz curve, Horwath index). The analysis offers the objective indicators of market concentration to the Competition Commission and suggests the measures to support the competition policy in fast-growing industries such as telecommunications.

Keywords

radio and TV broadcasting market; concentration; oligopoly

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