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2017, vol. 64, iss. 3, pp. 1177-1190
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The importance of the wholesale markets for trade in agricultural products
Značaj veletržnice za trgovinu agroindustrijskim proizvodima
Project: Sustainable agriculture and rural development in the function of accomplishing strategic objectives of the Republic of Serbia in the Danube region (MESTD - 46006)
Abstract
The main objective of this research is based on the importance of wholesale markets as special market institutions in trade in agro-industrial products. Based on communication knowledge about the retail market operations (wholesale gross markets), on the domestic market, as well as the importance given to wholesale markets in the developed countries from the aspect of trade, it is concluded that even domestic trade can increase selling these type of products at wholesale markets. The subject of research of this paper is concept of building wholesale markets as a substitute for retail trade (quantitative or wholesale gross markets) for agro-industrial products. This paper aims to achieve such a level of knowledge that will enable making quality decisions starting from the interests of businesses, traders and customers (consumers).
Sažetak
Osnovni cilj istraživanja zasniva se na značaju koje veletržnice kao posebne tržišne institucije imaju u trgovini agroindustrijskim proizvodima. Na osnovu komunikacijskih saznanja o poslovanju tržnica na malo (kvantaške pijace), na domaćem tržištu, kao i značaja koji se u razvijenim zemljama pridaje veletržnicama sa aspekta trgovine, dolazi se do zaključka da i domaća trgovina, razvojem veletržnica (trgovina na veliko) može povećati prodaju ovih proizvoda. Predmet istraživanja ovog rada jeste koncept izgradnje veletržnica kao zamene za trgovinu na malo (kvantaške pijace) agroindustrijskim proizvodima. Radom se želi postići takav nivo saznanja koji će omogućiti donošenje kvalitetnih odluka polazeći odinteresa preduzeća, trgovaca i kupaca (potrošača).
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References
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