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Ekonomika preduzeća
2016, vol. 64, iss. 1-2, pp. 187-198
article language: English
document type: Original Scientific Paper
published on: 13/01/2017
doi: 10.5937/ekopre1602187P
Evaluating the concentration in Serbian tourism and FMCG retail sector
aUniversity of Belgrade, Faculty of Economy, Department of Business Economics and Management
bUniversity Singidunum, Faculty of Economics, Finance and Administration - FEFA, Belgrade


Protection of competition is one of the key areas in market policy and strategy of development of one sector in national economy. From time to time, particularly when noticeable M&A activities occur, in Serbian economy emerged the question of excessive concentration. This paper analyze two markets: retail FMCG market and tourism middlemen market (tour operators and retail agencies). The first one can be considered to represent the most important part of retail sector and the second one is the only part of tourism industry where competition might be threatened due to excessive concentration. In the beginning of this paper, both sectors were analyzed and the market ambience and trends were presented. In the later sections, eight standard measures of concentration were analyzed in order to answer the question: 'Is there reason to worry about excessive concentration?' Calculated results are to be discussed taking into account actual standards and recommendations of the EU Commission.



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