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Nauka, bezbednost, policija
2009, vol. 14, br. 3, str. 23-37
jezik rada: engleski
vrsta rada: neklasifikovan

Poverenje i kredibilitet u obaveštavanju o riziku
aUniverzitet u Beogradu, Fakultet bezbednosti
bTransconflict, Belgrade

e-adresa: zelimir.kesetovic@gmail.com

Sažetak

U poslednjih dvadeset godina, pojam i dinamika poverenja se nalaze u žiži interesovanja društvenih nauka. Mada je pojam poverenja uopšteno percipiran kao značajan za društvene interakcije, on je, ipak, retko valjano definisan ili objašnjen. Ideja poverenja igra važnu ulogu u kontekstu postmodernog društva - društva rizika. Korišćenje znanja i veštine treće strane je neophodno kad god kontekst zahteva akciju, a posedovano znanje i veština nisu dovoljni. Ako nečije lično znanje nije dovoljno, sam čin poverenja u neki spoljašnji autoritet postaje funkcionalna nužnost. U oblasti proučavanja rizika, danas postoji opšta saglasnost o tome da poverenje u institucije upravljanja rizikom može biti značajan činilac u percipiranju i prihvatanju rizika. Štaviše, poverenje se smatra ključem uspešne komunikacije rizika, dok nepoverenje može biti povezano sa stigmatizacijom tehnologije, kao što je, na primer, nuklearna energija, kao i efektom socijalne amplifikacije nakon krupnijih grešaka u upravljanju rizicima. Dok je prelazak s poverenja u nepoverenje često nagao i trenutan, a očitava se u krizi kredibiliteta, obratni čin, to jest, ponovno uspostavljanje poverenja je spor i postepen proces.

Ključne reči

trust; credibility; risk management; risk communications; public affairs

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