The business plan of 'Offset print' Ltd. from Novi Sad is being done in order to undertake a new venture-investment into the machine Heidelberg GTO- 52A. Within this business plan, the main business goals, corporate strategy and the subject of a business plan will be defined, while also determining the scope of business, required resources, needed technical and operating standards and required human resources. The necessary budget will also be determined, performing the analysis and assessment of financial viability. Future plans of the company, sales plan and production plan will also be the subject of this study. Our findings as the dynamic indicators of new investments as elimination criteria of acceptance of the project are satisfactory. Static indicators of economic and financial analysis of the total existing and new investment in expanding the range of services indicate that the coefficient of efficiency is higher; profit margin will be higher than the existing as well as reproductive ability. The rating of the expected results in line with the planned investment, and the basic parameters of economic and financial analysis are all justifiable reasons for the already completed and anticipated total investments into this activity.