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Journal of Process Management. New Technologies
2014, vol. 2, br. 1, str. 62-70
jezik rada: engleski
vrsta rada: neklasifikovan

A new approach to mass customization to modern customer
(naslov ne postoji na srpskom)
aCollege of Professional Studies of Traffic Management, Niš
bAfilijacija nije data

e-adresa: dr.mmilutinovic@gmail.com

Sažetak

(ne postoji na srpskom)
Modern business environment is based on entirely new dimensions, where the spatial dimension is lost in importance and goes into the background. Mass customization enables companies from around the world via the Internet to participate in the competition and fight for every customer. The aim of this paper is to explore on-line shopping in Serbia, as well as the possibility that companies use mass customization. Na the basis of these results the authors propose further steps for the implementation and development of this modern form of access to the consumer.
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Ključne reči

Mass customization; marketing; on­line shopping