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The European Journal of Applied Economics
2019, vol. 16, br. 1, str. 20-29
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 18/04/2019
doi: 10.5937/EJAE15-19381
Creative Commons License 4.0
Antecedente mobilnog bankarstva - UTAUT model
Univerzitet u Kragujevcu, Ekonomski fakultet

e-adresa: jsavic@kg.ac.rs

Sažetak

Razvoj savremenih informaciono-komunikacionih tehnologija omogućio je bankama da se u svom poslovanju oslone na mobilno bankarstvo kao važan distributivni kanal. S obzirom na to da su ulaganja u razvoj mobilnih bankarskih sistema izuzetno velika, saznanja o tome koji faktori utiču na namere pojedinaca da koriste usluge mobilnog bankarstva mogu biti od velikog značaja. U te svrhe, sprovedeno je empirijsko istraživanje i anketirano je 313 ispitanika na teritoriji Šumadije, centralna Srbija. Prikupljeni primarni podaci analizirani su u statističkom softveru SPSS v. 20. Za ispitivanje faktora u radu se koristi UTAUT model (eng. The unified theory of acceptance and use of technology). Rezultati empirijskog istraživanja ukazuju na to da sve komponente UTAUT modela imaju statistički značajan uticaj na nameru korišćenja mobilnog bankarstva, pri čemu su se kao najvažnije antecedente izdvojile očekivane performanse, dok najslabiji uticaj ima očekivani napor. U radu se potvrđuje uspešnost primene UTAUT modela za ispitivanje antecedenti mobilnog bankarstva i stečena su nova saznanja u vezi sa namerom korišćenja mobilnog bankarstva u Srbiji koja mogu poslužiti u menadžerske svrhe.

Ključne reči

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