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Menadžment u hotelijerstvu i turizmu
2018, vol. 6, br. 1, str. 7-17
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/menhottur1801007D
Učešće na Sajmu turizma sa osvrtom na političku nestabilnost - Sajam turizma u Beogradu
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja

e-adresa: darkomeg8@yahoo.com

Sažetak

Sajmovi turizma predstavljaju jedan od najvažnijih događaja u oblasti poslovnog turizma. Zbog svog međunarodnog karaktera izloženi su brojnim uticajima među kojima je danas posebno izražen uticaj političke nestabilnosti. Kao jedan od faktora koji utiče na sve aspekte turističke industrije, istraživanje percepcije o političkoj nestabilnosti različitih stejkholdera u turističkoj industriji sve više dobija na značaju. Sajmovi turizma su jedan od najboljih izvora informacija o uticaju koji politička nestabilnost ima na različite pružaoce usluga u turizmu. Ovaj rad istražuje vezu između percepcije izlagača o političkoj nestabilnosti i njihovih jedinstvenih karakteristika. Istraživanje je sprovedeno putem upitnika koji je podeljen izlagačima tokom 39. Sajma turizma u Beogradu. Prikupljeni podaci su analizirani putem SPSS softverskog paketa, koristeći analizu frekvencija, deskriptivnu statistiku i analizu varijanse (ANOVA). Rezultati istraživanja su pokazali da postoje značajne razlike u percepciji izlagača o političkoj nestabilnosti u zavisnosti od njihovog nivoa obrazovanja, veličine kompanije i izvora informacija o sajmovima turizma.

Ključne reči

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