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Zbornik radova Akademije umetnosti
2016, iss. 4, pp. 76-93
article language: Serbian
document type: unclassified
published on: 18/11/2016
doi: 10.5937/ZbAkUm1604076P
Creative Commons License 4.0
Correlations between personality traits and motivation for watching films
University of Novi Sad, Faculty of Philosophy, Department of Psychology


The study presented in this paper aims to investigate the nature of correlations between personality traits of the viewer and his various psychological motives which derive satisfaction from certain kinds of film content. The sample comprised 511 students at the University of Novi Sad and three instruments were used: Uses of Film Inventory (UFI), Reinforcement Sensitivity Questionnaire (RSQ) and the Sensation Seeking Scale (SSS-V). The acquired results indicate the possibility of predicting the motivation for watching films based on personality traits. Negative Emotionalism, Impulsiveness and Reaction to Awards indicate a correlation with two components of motivation for watching films called Emotional Stimulation and Stimulation by Violent Contents. It is possible to predict Intellectual Stimulation during film viewing only in relation to Negative Emotionalism, while the predictive model was not proven to be significant regarding Social Stimulation in the context of film viewing.


psihologija stvaralaštva; osobine ličnosti; motivacija za gledanje filmova; Grejova teorija osetljivosti na potkrepljenje; Zakermanov model ličnosti


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