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2013, vol. 3, iss. 5, pp. 129-140
What is happening with our printed newspapers?
aUniveristy of Niš, Faculty of Philosophy
bUniversity Singidunum, Academy of Fine Artes, Belgrade
Keywords: newspaper industry; internet; media organizations; journalism; advertising; mixed media use; digital edition
The changes that have occurred in the first decade of this century have dramatically shook the media, especially printed newspapers. Based on the comparative studies on media system in wealthy, developing countries and southern European countries, we came to conclusion that the internet is not the main cause of the newspaper industry collapse, at the time of the increased use of the internet and the decline of newspaper circulation. Internet is and will always be the important factor, but this is the crisis that has hit the media the most, especially the advertising the newspapers depended on. Although internet did not kill printed newspapers, some sites destroyed profitable category of advertising in newspapers, which evolved along with them. In such circumstances, printed newspapers, if tailored to measure the audience, can still play an important role in society. Journalism remains the basis of the media, as the largest source of information, and newspapers content, in new circumstances, is not used for news, but for reflection and background. All this indicates that we now have the domination of mixed media use, the coexistence of old and new, because wherever they are, new media always complement the old media, rather than change them. Most of the news that is shared on-line is manufactured in traditional media organizations, and newspapers and television produce more news and reach larger audience than any other media organization. That is how the new time has imposed the new modified business model that combines print and digital edition, sales and advertising and is based on loyal audience.
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article language: Serbian
document type: Preliminary Report
DOI: 10.7251/pol1305129J
published in SCIndeks: 24/02/2017

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