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2016, vol. 6, iss. 11, pp. 151-167
The public relations in the public administration of the Republic of Srpska
University of Banja Luka, Faculty of Political Science, Republic of Srpska, B&H
Keywords: public; the media; the public administration; administration reform and access to information
The Public administration the Republic of Srpska is finally becoming a service to the citizens and businesses as an instrument which meets their needs. Even though some inequalities still exist in communication between public and administration, there is an opinion in the world today that the public has a right to be informed about all activities of funded subjects including the state administration. The Transparency of conducting administrative activities is regulated by law and it is also a subject of reforms, especially on the way to achieve a modern administration and European integration. The aim of this paper is to describe the system of the Public Relations in the Public administration of the Republic of Srpska. The authors of the paper discuss about theoretical importance of public relations, with special emphasis on the process of the legal access to information in the Republic of Srpska and current organizational capacities of the communication with public in the state administration of the Republic of Srpska.
Braun, D., Godin, P., Moran, V. (2016) Odnosi s javnošću i komunikacija u lokalnoj upravi i javnim službama. Beograd: Klio
Filipović, V., Kostić-Stanković, M. (2008) Odnosi s javnošću. Beograd
Lamza-Posavec, V. (1995) Javno mnijenje. Zagreb: Alinea
Skoko, B. (2004) Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji javnog komuniciranja. Politička misao, Vol. 41, No 1, str. 92-101
Slavujević, Z. (2009) Političko komuniciranje, politička propaganda, politički marketing. Beograd: Grafokard
Tench, R., Yeomans, L. (2009) Exploring Public Relations. London: Pearson Education Limited
Zuber, L. (2012) Politički odnosi s javnošću u Republici Srpskoj. Pale: Filozofski fakultet


article language: Serbian
document type: Review Paper
DOI: 10.7251/POL1611149V
published in SCIndeks: 04/03/2017
Creative Commons License 4.0

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