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Ekonomika
2018, vol. 64, br. 1, str. 37-52
jezik rada: engleski
vrsta rada: naučni članak
doi:10.5937/ekonomika1801037I

Creative Commons License 4.0
Implikacije razvoja savremenih tehnologija na sektor turizma Republike Srbije
Univerzitet u Nišu, Ekonomski fakultet

e-adresa: ivanica1404@yahoo.com, andja.niko@gmail.com

Sažetak

Turizam se često definiše kao sektor privrede koji se bavi inoviranjem i proizvodnjom turističkih proizvoda i usluga. Izuzetno je složen sektor privrede s obzirom na to da se turistički proizvodi i akteri stalno menjaju zbog promena spoljašnjih snaga. Stoga je razvoj i napredak informacino komunikacione tehnologije imao ogroman uticaj na turizam kao i na ostale sektore privrede povezane sa njim. Tokom godina, upotreba savremenih tehnologija u turizmu je unapređivana za pružanje što šireg dijapazona proizvoda i usluga turistima širom sveta i ključna je determinanta konkurentnosti u ovom sektoru. Predmet ovog rada jeste sagledavanje implikacija koje savremene tehnologije ostvaruju na sektor turizma Republike Srbije i načina na koji doprinose povećanju konkurentnosti. Za analizu u radu korišćena je metodologija Svetskog ekonomskog foruma za prikazivanje konkurentnosti sektora putovanja i turizma tačnije Indeks konkurentnosti putovanja i turizma .Cilj rada je ispitati stepen doprinosa pilara spremnost informaciono komunikacione tehnologije (ICT spremnost) na konkurentnost sektora turizma u Republici Srbiji.

Ključne reči

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