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Megatrend revija
2019, vol. 16, br. 2, str. 133-154
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 20/09/2019
doi: 10.5937/MegRev1902133L
Creative Commons License 4.0
Turistički pratilac i poslovna etika
aUniverzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo
bUniverzitet u Novom Sadu, Prirodno-matematički fakultet

e-adresa: aleksandra.lazarevic77@gmail.com, sadragin@gmail.com

Projekat

Transformacije geoprostora Srbije - prošlost, savremeni problemi i predlozi rešenja (MPNTR - 176020)
This research is part of the project: Geotransformation of the area of Vojvodina in the function of regional development, 114-451-2080/2016-01, approved by the Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity (Program 0201) (2016-2019)

Sažetak

Ovaj rad se bavi problematikom razvoja poslovne etike i profesije turistički pratilac. Polazna hipoteza ovog istraživanja je da poslovna etika u Srbiji nije dovoljno uređena, te da turistički pratioci u tom segmentu nisu još uvek adekvatno edukovani, odnosno da čitava profesija nije u dovoljnoj meri uređena i zaštićena. Za prikupljanje podataka korišćene su istorijska metoda i terensko istraživanje (rad koautora kao turistički pratilac) i anketno istraživanje. Prilikom obrade podataka i interpretacije rezultata upotrebljene su deskriptivna metoda, statistička, komparativna metoda i analitičko-sintetička metoda.

Ključne reči

turistički pratilac; Srbija; turizam; poslovna etika

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