• citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:13
  • full-text downloads in 30 days:7


article: 1 from 8  
Back back to result list
2019, vol. 14, iss. 45, pp. 5-36
Discourse on violence against women in Serbian online media: Dominant communication strategies
Institute of European Studies, Belgrade,
Dynamic Systems in Nature and Society: Philosophical and Empirical Aspects (MESTD - 179041)

This research aims to identify dominant communication strategies which are being used by the media to shape the topic of violence against women in Serbia. The media discourse on violence against women is the subject of this investigation, and it is located within: (1) media articles published in online editions of daily newspapers, (2) supplementary media text such as readers' comments on online news-portals and (3) post and comments on the Twitter social network (tweets). The first part of the research systematizes the main characteristics of media reporting on violence against women in Serbia that was present within last five years, which is accompanied by a review of relevant literature. The second part of the article presents the empirical findings on the conducted research which is based on an adequate sample which covers the first two months of the year 2019. The research hypothesis - which states that there is a difference between the discourse concepts utilized by traditional and social media when it comes to the subject of violence against women, as social media content is created outside of the classical editorial bounds - was tested using the discourse analysis and content analysis methods. The research specifically concentrates on verbal violence, and in that sense the research exemplifies how the recent phenomenon of open social network communication, which promotes the freedom of speech, produces the kind of communication that correlates with the misogynistic discourse that is embedded within a particular society. The following communication strategies were identified: the promotion and legitimization of misogyny as a form of public discourse; astroturfing; condemnation of misogyny as a form of public discourse; Ad hominem, and the political instrumentalization of the topic of violence against women.
Austin, J. (1962) How to do things with words. London: Oxford University Press
Coleman, R., Mccombs, M., Shaw, D., Weaver, D. (2009) Agenda setting. in: Wahl-Jorgensen K, Hanitzsch T. [ed.] The handbook of journalism studies, New York: Routledge, pp. 147-160
Dahlberg, L. (1988) Cyberspace and the public sphere: Exploring the democratic potential of the Net. Convergence: The International Journal of Research into New Media Technologies, 22(2): 147-62
Deacon, D., Pickering, M., Golding, P., Murdock, G. (2010) Researching communications: A practical guide to methods in media and cultural analysis. London: Bloomsbury Academic
Deibert, R., Rohozinski, R. (2010) Liberation vs. control: The future of cyberspace. Journal of Democracy, 21(4): 43-57
Fairclough, N. (1992) Discourse and social change. Cambridge: Polity Press
Fairclough, N. (1995) Media discourse. London: Arnold
Hsieh, H., Shannon, S.E. (2005) Three approaches to qualitative content analysis. Qualitative Health Research, 15(9): 1277-1288
Kunczik, M., Zipfel, A. (2006) Uvod u znanost o medijima i komunikologiju. Zagreb: Zaklada Friedrich Ebert
Mršević, Z. (2015) Mediji u Srbiji 2014 o rodno zasnovanom nasilju - između stereotipa i zabave. Beograd: Program Ujedinjenih nacija za razvoj
Nguyen, D.T., Alexander, J. (2001) Dolazak kiberprostor vremena i kraj političkog poretka. in: Shields R. [ed.] Kulture Interneta - virtualni prostori, stvarne povijesti i živuća tijela, Zagreb: Naklada Jesenski i Turk, str. 147-184
OSCE (2019) OSCE survey on the well-being and safety of women., posećeno 12.3
Papacharissi, Z. (2002) The virtual sphere: The internet as a public sphere. New Media & Society, 4(1): 9-27
Pavlović, J. (2017) Digitalizacija javne sfere u Srbiji - online pritisci izvršne vlasti na ombudsmana i reakcija opoziciono opredeljene Tviter zajednice. Političke perspektive, 7(3): 51-74
Pearce, K.E., Kendzior, S. (2012) Networked authoritarianism and social media in Azerbaijan. Journal of Communication, 62(2): 283-298
Savet Evrope (2011) Konvencija o sprečavanju i borbi protiv nasilja prema ženama i nasilja u porodici, Istanbul, 11.5.2011. nasilja_u_porodici_cir.pdf, posećeno 26.3.2019
Searle, J. (1976) A classification of illocutionary acts. Language in Society, 5(1): 1-23
Serl, D. (1991) Govorni činovi - ogled iz filozofije jezika. Beograd: Nolit
Simić, I. (2014) Diskursi o porodičnom nasilju i narativi žena žrtava partnerskog nasilja. Beograd: Filozofski fakultet, Doktorska disertacija
Stojšin, S. (2014) Kvalitativna i/ili kvantitativna analiza sadržaja - specifičnosti primene. Godišnjak Filozofskog fakulteta, Novi Sad, vol. 39, br. 1, str. 193-210
van Dijk, T. (1988) News as discourse. Hillsdale, NJ: Lawrence Erlbaum
van Dijk, T. (2006) Discourse and manipulation. Discourse & Society, 17(3): 359-383
van Dijk, T. (2008) Discourse and Power. Houndmills: Palgrave Macmillan
Višnjić, J. (2016) Rodna analiza teksta u online štampanim medijima u Srbiji. Novi Sad: Univerzitet u Novom Sadu-ACIMSI, Doktorska disertacija
Walid, A.-S. (2019) Mecodify: A tool for big data analysis & visualization with Twitter as a case study., posećeno 15.3


article language: Serbian
document type: Original Scientific Paper
DOI: 10.5937/comman14-21139
published in SCIndeks: 20/12/2019
peer review method: double-blind
Creative Commons License 4.0