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2021, vol. 48, br. 2, str. 155-163
Navike potrošača u Srbiji pri izboru plodova paprike
aNaučni institut za ratarstvo i povrtarstvo, Novi Sad
bUniverzitet u Beogradu, Poljoprivredni fakultet

e-adresadario.danojevic@ifvcns.ns.ac.rs
Projekat:
Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije (institucija: Naučni institut za ratarstvo i povrtarstvo, Novi Sad) (MPNTR - 451-03-68/2020-14/200032)

Ključne reči: capsicum; navike; tip ploda; boja; ljutina
Sažetak
Paprika (Capsicum annuum L.) je jedna od najznačajnijih povrtarskih vrsta u svetu. U kuhinjama balkanskih zemalja, pa i Srbije, paprika ima veoma raznovrsnu upotrebu. Poznavanje navika potrošača od velikog je značaja za proces oplemenjivanja, kao i za tržišno orijentisanu proizvodnju. Zbog nedostatka informacija o navikama potrošača, ovo istraživanje imalo je za cilj da utvrdi koja svojstva plodova potrošači paprike u Srbiji najčeće odabiraju. Anketom je obuhvaćeno četiri stotine i dva učesnika koji su svrstani u grupe prema polu, godinama starosti i obrazovanju. Dobijeni rezultati istraživanja pokazali su da je u Srbiji najpopularniji tip paprike kapija, dok je babura drugi izabrani tip, a omiljena boja ploda je crvena. Ustanovljeno je da za potrošače veći značaj ima tip ploda u odnosu na boju ploda. Najveći procenat potrošača ljute paprike preferira srednje ljute plodove. U ispitivanju ljutine, trend pokazuje da žene uglavnom vole manje ljutu papriku u odnosu na muškarce.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ffr48-34434
primljen: 26.10.2021.
revidiran: 29.11.2021.
prihvaćen: 03.12.2021.
objavljen onlajn: 15.12.2021.
objavljen u SCIndeksu: 25.03.2022.
metod recenzije: jednostruko anoniman

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