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Ekonomika preduzeća
2019, vol. 67, br. 7-8, str. 493-505
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 20/05/2020
doi: 10.5937/EKOPRE1908493S
Usluge transporta u kreiranju paket aranžmana od strane turoperatora
aUniverzitet Singidunum, Fakultet za turistički i hotelijerski menadžment, Beograd
bUniverzitet u Beogradu, Ekonomski fakultet, Katedra za poslovnu ekonomiju i menadžment

Sažetak

Turoperatori su najznačajniji poslovni sistemi na internacionalnom turističkom tržištu kada su u pitanju odmori kao oblik putovanja. Osnovni proizvod turoperatora su paket aranžmani. Paket aranžmani objedinjuju dve ili više različitih usluga u jedinstven paket usluga koji se prodaje po jedinstvenoj ceni. Izražen konkurentski pritisak na turističkom tržištu uticao je na to da konkurentnost kreiranih paket aranžmana, kao i poslovni uspeh, direktno zavisi od razumevanja, očekivanja i preferencija potrošača, kao i stepena prilagođenosti ponuđenih usluga. Ukoliko se ne razumeju preferencije potrošača i ako se na pravilan način sagleda uloga različitih usluga objedinjenih u paket aranžmane, u značajnoj meri je smanjena verovatnoća njihovog plasmana po projektovanoj ceni. Transportne usluge, kada su u pitanju odmori turista, u više od 95% slučajeva predstavljaju deo paket aranžmana. Način na koji će različiti oblici transportnih usluga biti uključeni u paket aranžmane, kao i odabrani nivo kvaliteta i karakteristike odabranih usluga, predstavljaju ključne faktore uspeha za ostvarivanje konkurentske prednost na tržištu. Cilj rada je da se na osnovu AHP analizira značaj različitih karakteristika transportnih usluga u paket aranžmanima turoperatora. Analiza će biti sprovedena na uzorku od oko 400 ispitanika u Srbiji koji su u poslednje tri godine minimalno jednom koristili paket aranžman, kako bi se utvrdio značaj različitih karakteristika transportnih usluga u paket aranžmanima.

Ključne reči

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