Metrics

  • citations in SCIndeks: [1]
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:5
  • full-text downloads in 30 days:5

Contents

article: 8 from 15  
Back back to result list
2017, vol. 64, iss. 1, pp. 141-155
Market and trade of organic fruits in Serbia
aUniversity of Business Academy in Novi Sad, Faculty of economics and engineering management
bInstitute of Agricultural Economics, Belgrade
cUniversity of Priština - Kosovska Mitrovica, Faculty of Agiculture, Lešak

emailrprodanovic@fimek.edu.rs, kuzmanboris@yahoo.com, david.jovovic@pr.ac.rs, ozegovic.lazar@gmail.com
Abstract
The aim of paper is to investigate the market and traffic flows of organic fruit, respectively factors that determine demand, customer attitudes and their motives for purchase. From methods that are applied, the key methods are questionnaire and interview, and statistical, graphical and logical methods are used. Organic fruits market has begun to be developed in recent years, there is a demand, but on a small scale. Sustainability and further development of organic fruit production is largely caused by demand. Employed woman, with good financial condition, with children, higher or high educated, ages between 30 and 50 years, with a place of residence in the city, buys organic fruits. Health safety, quality, production area and care for the environment are the most important motives for purchase of organic fruits. Certificate, recommendations, appearance and taste of product, curiosity and packaging have secondary importance. The key factors, because of which the customers do not buy organic fruits, are unavailability in sales channels, high price, lack of confidence in organic products and low incomes.
References
Batt, P.J., Giblett, M. (1999) A pilot study of consumer attitudes to organic fresh fruit and vegetables in Western Australia. Food Australia, Vol. 51, No. 11, pp. 549-550; Australian Institute of Food Science & Technology,North Sydney, Australia; http://eurekamag.com/research/014/894/014894262.php
Berenji, J., Milenković, S., Kalentić, M., Stefanović, E. (2013) Nacionalna istraživačka agenda za sector organske proizvodnje. Beograd: Nacionalna asocijacija Serbia Organica
Carolyn, D., Oberholtzer, L. (2009) Marketing U. S. Organic Foods: Recent Trends From Farms to Consumers. Economic Information Bulletin, No. 58. U.S. Dept. of Agriculture, Economic Research Service
Chang, H., Zepeda, L. (2005) Consumer perceptions and demand for organic food in Australia: Focus group discussions. Renewable Agriculture and Food Systems, 20(03): 155-167
FAO (2001) World Markets for Organic Fruit and Vegetables: Opportunities for Developing Countries in the Production and Export of Organic Horticultural Products. Rome: International Trade Centre Technical Centre or Agricultural, http://www.fao.org/docrep/004/y1669e/y1669e06.htm#bm06
Ferguson, J.J. (2004) World Markets for Organic Fruits and Vegetables. University of Florida - Institute of Food and Agricultural Sciences
Kalentić, M., Stefanović, E., Simić, I., Marz, U. (2014) Organska poljoprivreda u Srbiji 2014. Beograd: Nacionalno udruženje za razvoj organske proizvodnje 'Serbia organica
Kuzman, B., Stegić, M., Subić, J. (2016) Market oriented approach of revealed comparative advantage in international trade. Ekonomika poljoprivrede, vol. 63, br. 1, str. 247-260
Lockie, S., Lyons, K., Lawrence, G., Grice, J. (2004) Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers. Appetite, 43(2): 135-46
Marz, U., Kalentić, M., Stefanović, E., Simić, I. (2013) Organska poljoprivreda u Srbiji. Beograd: Nacionalno udruženje za razvoj organske proizvodnje 'Serbia organica'
Matović, G., Begović, N. (2011) Poslovni plan - povećanje konkurentnosti kompanija za preradu voća i povrća kroz umrežavanje. Kraljevo: Udruženje prerađivača voća i povrća
Milenković, S., Kalentić, M., Stefanović, E., Milenković, A. (2011) Vodič za organsku proizvodnju jabuke. Beograd: Nacionalna asocijacija Serbia organica
Mitić, S., Gligorijević, M. (2012) Globalni izazovi i perspektive marketinga proizvoda zdrave hrane. Marketing, vol. 43, br. 3, str. 205-218
Nguyen, P.T. (2013) Consumers perceptions of organic food in Australia and other countries: A review. Journal of Agricultural Economics and Development, Vol. 2, No. 2, pp. 44-54
Peck, G.M., Andrews, P.K., Reganold, J.P., Fellman, J.K. (2006) Apple Orchard Productivity and Fruit Quality under Organic, Conventional, and Integrated Management. Hort Science, Vol. 41, No. 1, pp. 99-107
Prodanović, R. (2015) Uticaj relevantnih faktora na proizvodnju, preradu i promet organskog voća. Novi Sad: Fakultet za ekonomiju i inženjerski menadžment, Univerzitet Privredna akademija, doktorska disertacija
Rakić, B., Rakić, M. (2009) Upravljanje marketingom organske hrane. Ekonomika poljoprivrede, vol. 56, br. 3, str. 453-468
Republički zavod za statistiku (RZS) (2016) 14 Mart; http://webrzs.stat.gov.rs
Richter, T., Padel, S. (2007) The European market for organic food. The World of Organic Agriculture-Statistics and Emerging Trends 2007. pp. 143-154
Schifferstein, H.N.J., Oude, O.P.A.M. (1998) Health-related determinants of organic food consumption in The Netherlands. Food Quality and Preference, 9(3): 119-133
Shepherd, R., Magnusson, M., Sjödén, P. (2005) Determinants of Consumer Behavior Related to Organic Foods. AMBIO: A Journal of the Human Environment, 34(4): 352
Smith, T.A., Huang, C.L., Lin, B. (2009) Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users. Journal of Agricultural and Applied Economics, 41(03): 731-744
Sudarević, T. (2007) Ekonomski faktori i marketing aktivnosti u razvoju organske poljoprivredne proizvodnje u Srbiji. Selenča, Srbija: Centar za organsku proizvodnju Zdravo Organic, http://organiccentar.rs/sites/default/files/radovi_sa_foruma/Skripta.pdf
Vlahović, B., Radojević, V., Živanić, I. (2011) Istraživanje stavova potrošača o potrošnji organske hrane u Srbiji. Ekonomika poljoprivrede, vol. 58, br. 3, str. 441-456
Wang, Q., Junjie, S. (2003) Consumer preference and demand for organic food: Evidence from a Vermont survey. Canada: American Agricultural Economics Association Annual Meeting Montreal
Willer, H., Lernoud, J., Eds. (2016) The World of Organic Agriculture. Statistics & Emerging Trends 2016. Bonn: Research Institute of Organic Agriculture (FiBL) - Frick and IFOAM - Organics International
 

About

article language: English
document type: Original Scientific Paper
DOI: 10.5937/ekoPolj1701141P
published in SCIndeks: 27/04/2017
peer review method: double-blind
Creative Commons License 4.0