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Ekonomika poljoprivrede
2015, vol. 62, br. 1, str. 259-270
jezik rada: engleski
vrsta rada: pregledni članak
doi:10.5937/ekoPolj1501259V
Komplementarnost u razvoju ruralnog sa banjskim, spa i wellness turizmom
aInstitut za ekonomiku poljoprivrede, Beograd
bPokrainski sekreterijat za zdravstvo i socijalna pitanja, i demografiju, Novi Sad, odeljenje u Subotici
cUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment

e-adresa: predrag_v@iep.bg.ac.rs, goca.cavlin@gmail.com, cmiros@gmail.com

Projekat

Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)

Sažetak

Srbija ima dugu tradiciju razvoja banjskog turizma. U drugoj polovini dvadesetog veka veliki broj banja privlačio je značajan segment turističke tražnje, kako iz zemlje, tako i iz inostranstva. Međutim, zbog otežanih uslova poslovanja tokom devedesetih godina, došlo je do njihovog infrastrukturnog zastarevanja. To je imalo za rezulat negativne trendove u turističkom razvoju i stvoren je negativan imidž na turističkom tržištu. Sa druge strane, ruralni turizam je relativno noviji vid turizma. U Srbiji je počeo da se razvija od sedamdesetih godina dvadesetog veka. Značajan zastoj u razvoju i kod ovog vida turizma zabeležen je takođe u devedesetim godinama. Danas se upravo ova dva vida turizma proklamuju u razvojnim strateškim dokumentima od strane Vlade i resornog ministarstava, kao razvojna šansa Srpskog turizma i privrede. Konceptualni pristup ovim vidovima turizma se u radu koristi kako bi se sagledale mogućnosti njihovog komplementarnog razvoja. Prevashodno se ima u vidu resursna osnova sa kojom Srbija raspolaže za njihov razvoj ali i nove tendencije i trendovi na turističkom tržištu. Očekivanja su da bi kroz sinergijsko dejstvo ovih dvaju vidova turizma se ostvarili bolji rezultati, a Srbija bi se kao destinacija bolje pozicionirala na međunarodnom turističkom tržištu.

Ključne reči

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