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Menadžment u hotelijerstvu i turizmu
2019, vol. 7, br. 2, str. 67-76
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/menhottur1902067D


Rangiranje perfomansi turističkog tržišta u zemljama EMU - rezultati PROMETHEE - GAIA pristupa
aUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja
bUniverzitet u Kragujevcu, Ekonomski fakultet

e-adresa: danijela.durkalic@kg.ac.rs

Projekat

Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)
Istraživanje kogeneracionih potencijala u komunalnim i industrijskim energanama Republike Srbije i mogućnosti za revitalizaciju postojećih i gradanju novih kogeneracionih postrojenja (MPNTR - 42013)

Sažetak

Koristeći podatke 19 zemalja Evropske monetarne unije (EMU), ovaj rad istražuje prirodu turističkih performansi i rangiranje zemalja prema zadatim parametrima u turizmu u periodu 2012-2017. godina. Kako se turizam ne može posmatrati kao izolovana naučna disciplina, pri izučavanju i istraživanju ove oblasti potrebno je koristiti mulidimenzionalni i multikriterijumski pristup. Iz tog razloga, rad implementira jednostavnu metodologiju za merenje turističkih performansi na tržištu EMU zemalja koristeći multikriterijumski PROMETHEE - GAIA model za odlučivanje. U radu će se, kroz analizu 8 parametara važnih za razvoj i ocenu turističke industrije (broj stranih turista, broj domaćih turista, kvantitet hotelskog smeštaja, troškovi života, zagađenost vazduha, gustina naseljenosti, dužina železnica i broj aerodroma) izvršiti rang pomenutih zemalja i dublja analiza pojedinačnih parametara. Za čitav period posmatranja i sagledavanja performansi turističke privrede, rezultati rada će prikazati evaluaciju performansi, kao i preporuke politike i zaključke za dalja razmatranja i analizu.

Ključne reči

turizam; performanse; Evropska monetarna unija; PROMETHEE - GAIA model

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