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Sociološki pregled
2017, vol. 51, br. 2, str. 255-275
jezik rada: srpski
vrsta rada: izvorni naučni članak
doi:10.5937/socpreg1702255J

Creative Commons License 4.0
Odnos stavova i ponašanja u domenu kulturne potrošnje - slučaj muzejskih festivala
Zavod za proučavanje kulturnog razvitka, Beograd

Sažetak

U ovom radu predstavljena je uporedna analiza rezultata dva istraživanja muzejske festivalske publike(Noć muzeja 2012, N = 1480 i Muzeji Srbije 2016, N = 2472). Prateći paradigmu o javnoj kulturnoj potrošnji, te modele o odnosu stavova i ponašanja, kao i o razlikovanju stava o objektu od stava o ponašanju, obe studije obuhvatile su ispitivanje stavovao muzejima, stavova o posećivanju muzeja i navika posećivanja muzeja. Cilj je bio uporediti stavove i navike publikerazličitihfestivala, kao iispitatiprediktivnu vrednost jedne i druge mere stava za kriterijumsku varijablu navike posećivanja muzeja. Rezultati su pokazalidastavovi o muzejima publike jednog i publike drugog festivala imaju ujednačen obrazac: muzeji se opažaju kao korisne i obrazovne, ali nedovoljno dinamične i zanimljiveustanove. Stav o ponašanju bolje nego stav o objektupredviđa navike posećivanja muzeja. Rezultati su diskutovani s obzirom na ranija saznanja o boljoj prediktivnoj vrednosti stava o ponašanju u drugim domenima, te o stavu o muzejima kao pokazateljugeneralnog opažanja muzeja u javnosti. Istaknute su praktične implikacije rezultata na mogućnosti pozicioniranja muzeja kao mesta za provođenje slobodnog vremena uz očuvanje njihove edukativne funkcije.

Ključne reči

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