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Ekonomika
2018, vol. 64, br. 3, str. 67-76
jezik rada: engleski
vrsta rada: naučni članak
objavljeno: 25/10/2018
doi: 10.5937/ekonomika1803067M
Creative Commons License 4.0
Prilagođavanje poslovnog modela - uslov održivosti organizacije na tržištu
High School of Academic Studies 'Dositej', Belgrade

e-adresa: vuk.miletic88@gmail.com

Sažetak

U radu se analitičko deskriptivnim putem razmatra poslovni model kao posebno koristan koncept, s obzirom da menadžeri organizacija često nisu u stanju da objasne kompleksnost poslovnih odrednica i elemenata na razumljiv način. Savremeni pristup posmatra poslovni model kao alat koji pomaže razumevanju, vizualizaciji i komuniciranju suštine poslovanja interesno -uticajnim grupama. Svrha je ovog članka da jasno opiše spektar koncepta poslovnog modela i pruži jasan prikaz njegovih gradivnih elemenata. Takođe, naglašena je uloga i važnost inoviranja poslovnog modela kao determinante održive konkurentske prednosti suvremene organizacije. Smatra se da poslovni modeli mogu promeniti suštinu biznisa u smislu stvaranja vrednosti od strane organizacije i postaviti nove standarde takmičenja u pojedinoj industriji.

Ključne reči

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