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Food and Feed Research
2019, vol. 46, br. 1, str. 125-136
jezik rada: engleski
vrsta rada: originalan članak
objavljeno: 08/07/2019
doi: 10.5937/FFR1901125I
Creative Commons License 4.0
Komparativna analiza potrošnje meda u Rumuniji, Italiji i Srbiji
aUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK
bUniverzitet u Novom Sadu, Poljoprivredni fakultet
cInstitut za prehrambene tehnologije, Novi Sad

e-adresa: ceca@fimek.edu.rs

Projekat

This paper is a part of the project (114-451-821/2015-02): Improving the Competitiveness of Fruškogorski Linden Honey on the Domestic and International Market in the Function of Sustainable Development of AP Vojvodina, which is financed by Provincial Secretariat for Science and Technological Development of AP Vojvodina

Sažetak

Na potrošnju meda utiču faktori zdravstvene koristi, kao što su karakteristike proizvoda, ili demografske i sociološke karakteristike. Cilj istraživanja je da se identifikuju faktori koji utiču na obim potrošnje meda, kupovne namere potrošača, kao i da se definiše profil potrošača u Rumuniji, Italiji i Srbiji. Istraživanje je sprovedeno u periodu od 2014. do 2016. godine putem upitnika. Istražena je statistička značajnost razlike u potrošnji meda u Srbiji (AP Vojvodina), Italiji (provincija Lombardija, koja geografski podseća na Vojvodinu) i Rumuniji. Za odabir reprezentativnog uzorka korišćen je metod slučajnog odabira, a dobijeni podaci obrađeni su pomoću SPSS programa. Najjači motivi za konzumaciju meda su zadovoljstvo koje pruža ukus meda i percepcija da je to zdrava hrana. Hi-kvadrat test pokazuje da postoji značajna razlika između zemalja u smislu demografskih i ekonomskih karakteristika potrošača, trendova i tendencija u potrošnji meda i socioloških karakteristika potrošača.

Ključne reči

potrošnja meda; profil potrošača; zdravstveni aspekt

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