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Industrija
2018, vol. 46, br. 1, str. 97-114
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/industrija46-16116

Creative Commons License 4.0
Da li finansijski rezultati utiču na sportske rezultate u fudbalskoj industriji? Studija slučaja Brazilske fudbalske lige
aAdventist University Center of São Paulo (Unasp), São Paulo, Brazil
bState University at Rio Claro (UNESP), Rio Claro, Brazil
cUniversity Center FIEO, Osasco, Brazil
dUniverzitet u Prištini (Kosovska Mitrovica), Ekonomski fakultet
eSão Paulo State University at Rio Claro (UNESP), Rio Claro, Brazil

e-adresa: vladan.pavlovic@pr.ac.rs

Sažetak

Cilj ovog članka je istraživanje uticaja prihoda klubova na njihovo rangiranje. Istraživanje je sprovedeno u prvoj diviziji Brazilske fudbalske lige u periodu od 2007. do 2016. godine. Podaci o prihodima klubova i njihovom rangiranju prikupljeni su sa internet stranica klubova i entiteta koji istražuju sportsku ekonomiju brazilske fudbalske konfederacije. U ovoj studiji koristili smo podatke 16 klubova, koji su, na osnovu ukupnih prihoda, razvrstani u tri grupe. Klubovi svrstani u grupu G1 ostvarili veći ukupni prihod od klubova razvrstanih u ostale grupe, klubovi svrstani u grupu G3 ostvarili su najmanji prihod, ali je istraživanje pokazalo da su klubovi iz sve tri grupe evoluirale tokom posmatranih godina. Posmatrajući rangiranje klubova, uočava se da su klubovi svrstani u grupu G1 i G2 ostvarile slične rezultate, a da su klubovi svrstani u grupu G3 uvek zauzimali najnižu poziciju u prvenstvu. Ovi rezultati potvrđuju korelaciju između ostvarenih prihoda i rangiranja kluba. Može se izvesti zaključak da su kubovi sa većim prihodima osvajali bolje pozicije na prvenstvu,budući da veći prihodi omogućavaju bolje uslove za takmičenje za titulu, a dalje povećanje prihoda posledica je, ne samo, primljenih nagrada i sponzorstva, već takođe i posledica osvojenih titula.

Ključne reči

fudbal; finansijska analiza; brazilsko prvenstvo; rangiranje klubova; upravaljanje u sportskim društvima

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