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Komunikacije, mediji, kultura
2018, vol. 10, iss. 10, pp. 145-160
article language: Serbian
document type: unclassified
published on: 09/04/2020
doi: 10.5937/gfkm1810145B
Intruders in the Serbian language: Newer and "quasi-Anglicisms" in newspaper articles of weekly and monthly magazines
Akademija poslovnih strukovnih studija, Beograd

e-mail: marijaboranijasevic@yahoo.com

Abstract

The subject of research in this paper is the presence of newer Anglicisms in columns of weekly and monthly magazines printed in Serbian, with special stress put on mere transferring of unadapted words from the English language named "quasi-anglicisms" in the paper. The research has been done on the sample consisting of the following magazines: "Bazar", "Hello", "Story", "Gloria", "Lepota & zdravlje", "Elle" and "Cosmopolitan". The results of the research, besides the massive use of newer Anglicisms, point to the omnipresent phenomenon of frequent transferring of English words into Serbian in their original form without their ortographic adaptation.

Keywords

journalistic discourse; weekly press; monthly press; the English language; the Serbian language; newer anglicisms; "quasi-anglicisms"; the Angloserbian language

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