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Menadžment u hotelijerstvu i turizmu
2019, vol. 7, br. 2, str. 105-114
jezik rada: engleski
vrsta rada: pregledni članak
doi:10.5937/menhottur1902105S
Online rezervacije ili turistički agenti - perspektiva mladih turista u Srbiji
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja

e-adresa: marijanaseocanac@gmail.com

Projekat

Unapređenje konkurentnosti javnog i privatnog sektora umrežavanjem kompetencija u procesu evropskih integracija Srbije (MPNTR - 179066)
Metode modeliranja na više skala sa primenama u biomedicini (MPNTR - 174028)

Sažetak

Nekoliko decenija unazad raste trend u kome se turista putem Interneta i drugih medija informiše o različitim aspektima destinacije. Usled činjenice da sve više turista nakon ove prve pretrage počinje sebi da organizuje putovanje, smeštaj i ostale neophodne usluge, značaj Interneta podignut je na još viši nivo. Napred navedena činjenica klasičnog turističkog agenta dovodi u veoma zahtevan položaj, jer se od njega zahteva sposobnost da sve poslove vezane za putovanje obavi na mnogo efikasniji način, kako bi bio konkurentan na turističkom tržištu. Cilj rada jeste da se istraži ponašanje savremenih mladih turista u Srbiji, kako bi se utvrdilo koje aspekte poslovanja bi trebalo da unaprede moderni turistički agenti i sistemi za onlajn rezervacije kako bi odgovorili njihovim potrebama. Rezultati istraživanja mogu poslužiti turističkim agencijama i kreatorima onlajn usluga kao smernice budućeg razvoja.

Ključne reči

turistički agenti; Internet; mladi turisti; Srbija

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