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Sociološki pregled
2017, vol. 51, br. 1, str. 59-79
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/socpreg1701059K

Creative Commons License 4.0
Potrošački etnocentrizam u zemljama u tranziciji - primer Srbije
Univerzitet u Beogradu, Fakultet organizacionih nauka

Sažetak

U radu se istražuje potrošački etnocentrizam mladih među studentskom populacijom u Republici Srbiji. Cilj istraživanja je da se ispita da li je došlo do rasta u nivou potrošačkog etnocentrizma kod mladih u Srbiji s obzirom na sve negativne demografske i ekonomske okolnosti, kao i političke turbulencije u zemlji. Istraživanje je sprovedeno anketiranjem studenata na Univerzitetu u Beogradu, primenom CETSCALE i faktorskom analizom. Dobijene vrednosti CETSCALE ukazuju na to da je potrošački etnocentrizam u granicama umerenog, ali se isto tako beleži blagi uzlazni trend u odnosu na prethodna istraživanja. Izolovane su tri skupine faktora: etički etnocentrizam, ekonomski patriotizam i radikalni potrošački etnocentrizam. Faktori ukazuju na to da različiti međusobno isprepletani motivi utiču na izbor mladih ljudi da kupuju domaće proizvode. Preferencije mladih prema kupovini domaćih proizvoda su rezultat kako socio-ekonomskog okruženja tako i trenutne političke klime u Srbiji. PR Projekat Ministarstva nauke Republike Srbije, br. 179074.

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