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Journal of Engineering Management and Competitiveness (JEMC)
2018, vol. 8, br. 1, str. 11-19
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 13/07/2018
doi: 10.5937/jemc1801011B
Creative Commons License 4.0
Korporativna društvena odgovornost kao faktor globalne konkurentnosti
aBelgrade Business School, Belgrade
bUniverzitet u Novom Sadu, Tehnički fakultet 'Mihajlo Pupin', Zrenjanin
cUniverzitet u Beogradu, Institut za hemiju, tehnologiju i metalurgiju - IHTM

Sažetak

U savremenom poslovanju, pitanja poput zaštita životne sredine, briga o zaposlenima i njihovom zadovoljstvu radom u preduzeću, etičkim principima, podrška ugroženim grupama, briga o mladima, briga o društvu i sl., predstavljaju ozbiljne izazove sa kojim se susreću preduzeća, bez obzira na privrednu granu kojoj pripadaju. Organizacija zasnovana na odgovornosti predstavlja jedan od najznačajnijih principa savremenog poslovanja. Organizacija mora da preuzme punu odgovornost za svoje delovanje u okruženju. Savremeno poslovanje odgovornost stavlja i na nivo svakog pojedinca. Globalni tržišni lideri su prihvatili primenu koncepta korporativne društvene odgovornosti (CSR) u cilju zadovoljenja zahteva potrošača i drugih stejkholdera. Kao preduslovi za uspešnu realizaciju koncepta CSR u preduzeću mogu se uočiti istinska želja rukovodstva za njegovu primenu, spremnost rukovodstva da shvati i razume osnovne postulate ovog koncepta, dobra komunikacija (interna i eksterna), promovisanje primera dobre prakse u samom preduzeću i van njega, motivisanje zaposlenih za aktivniju ulogu u realizaciji dobre poslovne prakse. U radu je dat prikaz rezultate istraživanja o stavovima mladih prema korporativnoj društvenoj odgovornosti.

Ključne reči

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