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Ekonomika poljoprivrede
2016, vol. 63, br. 4, str. 1237-1252
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/ekoPolj1604237S

Creative Commons License 4.0
Motivacija turista za učestvovanje u vinskom turizmu u Srbiji
University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja

e-adresa: dejan.sekulic@kg.ac.rs, mmandaric@kg.ac.rs, vesna.milovanovic@kg.ac.rs

Sažetak

Cilj rada je da istraži koji su motivi pokretači turista za učestvovanje u vinskom turizmu u Srbiji. Istraživanje je sprovedeno primenom anketnog metoda. Od ukupnog broja poslatih upitnika pristigao je 160 potpuno popunjen upitnik. Rezultati sprovedenog istraživanja pokazuju da najznačajniji motivi za uključivanje turista u vinski turizam su: degustacija vina, isprobavanje različitih vrsta vina, poseta vinarija, dobijanje informacija o vinu i njegovoj proizvodnji i organizacija putovanja. Vinski turisti su pokazali visok stepen spremnosti da posete vinarije koje proizvode njihovo omiljeno vino. Sekundarni motivi vinskih turista su: učestvovanje u proizvodnji vina, obilazak radnji koje prodaju lokalne proizvode i upoznavanje ljudi sa sličnim interesovanjima. Motivacija turista je pokretačka snaga koja utiče na njihovu nameru da posete vinske destinacije i učestvuju u vinskom turizmu. S druge strane, barijere kao što su slobodno vreme, udaljenost vinskih regiona i finansijski izdaci ne utiču značajno na motivaciju i buduće ponašanje vinskih turista.

Ključne reči

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