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Journal of Engineering Management and Competitiveness (JEMC)
2019, vol. 9, br. 1, str. 72-81
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/JEMC1901072V

Creative Commons License 4.0
Međunarodni standardi - važna komponenta digitalne transformacije nacionalne ekonomije
Belgrade Business Academy for Applied Studies, Belgrade

e-adresa: marijana.bubanja@bbs.edu.rs

Sažetak

Digitalna transformacija je termin koji je odnedavno postao sve važnija tema za diskusiju, kako među vladinim zvaničnicima (u razvijenim i zemljama u razvoju) tako i među preduzetnicima . Kroz proces digitalne transformacije , preduzeća stiču moć da efikasnije kreiraju nove vrednosti za krajnje korisnike, zaposlene i samo preduzeće, te tako postaju konkurentnija i bolje pozicionirana na globalnom tržištu. U ukupnom procesu digitalne transformacije , važnu ulogu ima vlada , koja treba da stvori okruženje obeleženo prisustvom snabdevanja (koje pružaju preduzeća ) i potražnjom od krajnjih korisnika . Obrazovanje zaposlenih u preduzećima , kao i korisnika , je odlučujući element koji će odlučiti da li će digitalna transformacija funkcionisati na određenom tržištu. Važna uloga vlade se takođe pokazuje u usvajanju i primeni međunarodnih standarda koji preduzećima pružaju izvestan nivo sigurnosti kada je reč o zaštiti podataka i bezbednosti u digitalnoj sferi. Republika Srbija je potvrdila svoju odlučnost da bude aktivnije uključena u proces digitalne transformacije nacionalne ekonomije, ali nažalost, napori usmereni na ovaj poduhvat još uvek se ne mogu porediti sa zemljama u regionu Jugoistočne Evrope.

Ključne reči

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