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Ekonomika preduzeća
2018, vol. 66, br. 1-2, str. 107-119
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/EKOPRE1802107P


Digitalna transformacija i Srbija
Metropolitan University, FEFA Faculty, Belgrade

Projekat

Unapređenje konkurentnosti Srbije u procesu pristupanja Evropskoj uniji (MPNTR - 47028)

Sažetak

Nova digitalna ekonomija, kao ekonomska aktivnost koja proističe iz onlajn povezanosti više milijardi ljudi, biznisa, podataka, uređaja i procesa, kreirala je izuzetne mogućnosti pojedincima, kompanijama i zemljama da unaprede svoje strategije konkurentnosti zahvaljujući novim tehnologijama. Ovaj rad prikazuje izazove digitalne globalizacije sa kojima se kompanije suočavaju. Otuda i propozicija da kompanije moraju prilagoditi/promeniti svoje poslovne modele jačanjem svoje digitalne aktive i reklasiranjem stavki koje se nalaze na strani digitalne pasive. Ovaj rad takođe uključuje analizu inovacionog ekosistema Srbije i njegove pripremljenosti za sprovođenje digitalne transformacije. Pod pretpostavkom da država ostvari mnogo značajnije investicije u digitalnu infrastrukturu i pruži podršku za potreban pravni okvir i razvoj preduzetničkih i digitalnih kompetencija, rad ukazuje na mere koje je potrebno sprovesti u cilju unapređenja digitalne agende Srbije na putu ka svom društvenom i ekonomskom oporavku.

Ključne reči

nova digitalna ekonomija; digitalna transformacija; inovacioni ekosistem; digitalna strategija; Srbija

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