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2019, vol. 10, br. 1, str. 53-77
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Zastupljenost i razvijenost elektronske trgovine u kompanijama u Bosni i Hercegovini
Representation and development of electronic commerce in companies in Bosnia and Herzegovina
Sažetak
Razvoj informacionih tehnologija u svijetu i njihov uticaj na sve aspekte ljudskog života i rada uveliko se odražava i na prostore Bosne i Hercegovine. Ovo je vrijeme kada većina kompanija prelazi na elektronski način poslovanja. Danas je bez Interneta i elektronskog poslovanja praktično nezamislivo realizovati zacrtane poslovne ciljeve i što efikasnije provoditi poslovne procese. U svrhu spoznaje koliko je elektronska trgovina zastupljena u poslovnom svijetu u Bosni i Hercegovini, da Ii je prihvaćena od strane kompanija, ustanova i drugih orgnizacija, da Ii je koriste i šta misle o elektronskoj trgovini, provedeno je i ovo istraživanje. Cilj rada je da istraži zastupljenost i razvijenost elektronske trgovine u kompanijama u Bosni i Hercegovini, kao i da ispita koji su to preduvjeti koji se moraju ispuniti za uspješan razvoj elektronske trgovine. Istraživanje se baziralo na provođenju ankete sa cca. 250 kompanija u Bosni i Hercegovini. Anketiranje je provedeno elektronskim putem. Ograničenja pri istraživanju sastoje se u tome što se istraživanje provodi u zemlji u razvoju gdje je primjena informacionih tehnologija daleko na nižem nivou u odnosu na razvijene zemlje.
Abstract
Development of the world's information technology and their influence on all aspects of human life and work is largely reflected in the areas of Bosnia and Herzegovina. This is the time when most of the companies switch to the electronic way of doing business. Today, without Internet and electronic business, it is virtually unthinkable to realize the online business objectives and the more efficient to spend business processes. We made research in the purpose of knowing how the electronic trade is represented in the business world in Bosnia and Herzegovina, if it is accepted by companies, institutions and others, if they are used and what they think about electronic trade. The aim of the work is to explore the representation and development of electronic commerce in companies in Bosnia and Herzegovina, as well as to examine the prerequisites that must be fulfilled for the successful development of electronic commerce. The research was based on conducting the survey with approx. 250 companies in Bosnia and Herzegovina. Interviewing was carried out electronically. The limitations of research consist in the fact that the research was carried out in a developing country where the use of information technologies is on a lower level than in developed countries.
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