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Ekonomika preduzeća
2020, vol. 68, br. 1-2, str. 91-103
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 15/06/2020
doi: 10.5937/EKOPRE2002091P
Industrija video igara u Srbiji - šansa za novu industrijsku politiku
aUniverzitet Metropolitan, Beograd
bCROZ Serbia, Belgrade
cNura Agency, Belgrade
dTwo Desperados, Belgrade + Serbian Games Association, Belgrade

Sažetak

Industrija video igara, kao brzorastuća grana industrije zabave, sa skoro 2,5 milijarde korisnika širom sveta i prihodom od preko 150 milijardi dolara u 2019. godini, značajno nadmašuje rezultate tradicionalno popularne filmske i muzičke industrije zajedno. Nove tehnologije, masovnija upotreba pametnih telefona i hiperkonektivnost sveta, utiču na širenje potencijala ove industrije, otvarajući prostor i za nove i/ili hibridne poslovne modele. Mnoge zemlje sveta prepoznale su višestruki značaj razvoja ove industrije (od finansijskih, obrazovnih, uticaja na druge industrije i različite sfere društva, do podsticanja inovativnosti i kreativnosti na svim nivoima) i raznovrsnim finansijskim i nefinansijskim podsticajima podržavaju njen dalji razvoj, očekujući multiplikatorske povraćaje. Ovaj rad, koristeći komparativnu analizu relevantnih zemalja, kao i anketu sprovedenu u Srbiji, potvrđuje višestruki potencijal industrije video igara u Srbiji i sugeriše kreatorima ekonomske politike (zasnovano i na anketi) da, pre svega nefinansijskim podsticajima, a potom i minimalnim finansijskim, podrže razvoj ove brzorastuće industrije.

Ključne reči

industrija video igara; kreativna industrija; digitalni poslovni modeli; digitalna ekonomija; obrazovanje; industrijska politika

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