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Serbian Journal of Engineering Management
2020, vol. 5, br. 1, str. 55-62
jezik rada: engleski
vrsta rada: pregledni članak
objavljeno: 08/06/2020
doi: 10.5937/SJEM2001055C
Lanac profitno orijentisanih usluga
Univerzitet 'Union - Nikola Tesla', Fakultet za inženjerski menadžment - FIM, Beograd

e-adresa: veljko.calasan@fim.rs

Sažetak

Glavni fokus ovog rada je na pokazivanju značaja poslovnog modela usluga. Poslovni model se koncentriše na stvaranje i prisvajanje vrednosti iz poslovanja. On opisuje strategiju organizacije da stvara ekonomsku vrednost, predstavlja osnovni šablon kako bi organizacija mogla da se takmiči u tržišnoj konkurenciji, kao i sam način na koji će kompanija da ostvari projektovani profit, kao i način na koji će organizacija da postupa sa internim i eksternim stejkholderima. Poslovni modeli predstavljaju veoma bitnu funkciju u svakoj organizaciji. Kako bi organizacija bila što uspešnija, oni moraju da budu što inovativniji da bi odgovorila datom okruženju organizacije. U završnom delu rada date su smernice odnosno, predlozi kako da se proširi poslovni model.

Ključne reči

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