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Ekonomika preduzeća
2020, vol. 68, br. 1-2, str. 75-89
jezik rada: engleski
vrsta rada: prethodno saopštenje
objavljeno: 15/06/2020
doi: 10.5937/EKOPRE2002075S
Negovanje i zadržavanje talenata u Srbiji
Univerzitet Metropolitan, Beograd

Projekat

Unapređenje konkurentnosti Srbije u procesu pristupanja Evropskoj uniji (MPNTR - 47028)

Sažetak

Četvrta industrijska revolucija i kreiranje budućnosti koja je zasnovana na inovacijama i znanju transformišu tražnju i vrše pritisak na prilagođavanje ponude ljudskog kapitala koji je u ovim uslovima ključan za kreiranje vrednosti u kompanijama i društvu. Upravo zbog ključne uloge koju talenti imaju u stvaranju vrednosti, na tržištu dolazi do rata za talente, ali i do takozvanog "paradoksa talenata" koji objašnjava da i pored viška ponude na tržištu rada, kompanije ne uspevaju da pronađu talente koji su im potrebni u procesu stvaranja vrednosti. U radu se upravo bavimo ovim temama na osnovu upitnika koji je sproveden među kompanijama i studentima završnih godina studija. Analiza pokazuje da se kompanije suočavaju sa pomenutim paradoksom kada je u pitanju zapošljavanje mladih, i da upravo zbog postojanja takozvanog rata za talente razvijaju interno okruženje i strategije koje su posvećene njihovom privlačenju i zadržavanju. Većina kompanija smatra da trenutni sistem visokog obrazovanja ne zadovoljava postojeće potrebe za neophodnim veštinama, naročito za onim veštinama neophodnim za obavljanje kreativnih i kompleksnih aktivnosti. Ova potreba postoji i među studentima, uzimajući u obzir to da 60% anketiranih studenata smatra da obrazovne programe treba unaprediti tako da više razvijaju kritičko mišljenje, kreativnost i istraživačke veštine. Rezultati ukazuju i na to da rat za talente prevazilazi lokalne granice i postaje globalan, imajući u vidu da kompanije smatraju da teže zapošljavaju mlade ljude zbog boljih mogućnosti koje oni imaju na stranim tržištima. Istovremeno, većina anketiranih studenata želi da svoju karijeru razvije u nekoj od zemalja Zapadne Evrope sa ciljem unapređenja životnog standarda.

Ključne reči

paradoks talenata; rat za talente; inovacije; kreativnost; veštine; mladi; konkurentnost; Srbija

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