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Ekonomika preduzeća
2019, vol. 67, br. 1-2, str. 101-114
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/EkoPre1808101S


Digitalna transformacija - izazovi kompanija u Srbiji
Metropolitan University, FEFA, Belgrade

Projekat

Unapređenje konkurentnosti Srbije u procesu pristupanja Evropskoj uniji (MPNTR - 47028)

Sažetak

Deset godina nakon recesije, srpska IKT industrija je najbrže rastući sektor u prethodnoj deceniji, zaslužan za 6% BDP države. Za kompanije iz različitih sektora privrede otvara se prostor da korišćenjem digitalnih tehnologija transformišu svoje biznise, proizvode i usluge, i na taj način grade svoju konkurentsku poziciju na znanju i inovacijama. Ipak, istraživanja ukazuju na to da srpske kompanije u IKT ulažu 5 puta manje od svetskog proseka i da je saradnja između IKT i drugih sektora na prilično niskom nivou. Ovaj rad bavi se ovom temom na nivou kompanije na osnovu upitnika u kome je učestvovalo 218 ispitanika iz kompanija koje posluju u Srbiji u različitim sektorima. Podaci pokazuju da je digitalna transformacija prepoznata kao važna u svim sektorima i od strane zaposlenih svih nivoa, kao i da se na nju gleda kao na priliku koja transformiše kompanije u velikoj meri. Većina kompanija su već implementirale bar 1 projekat u oblasti digitalne transformacije, a više od polovine razvija svoje digitalne proizvode i/ili usluge. Digitalnu transformaciju u Srbiji sprovode lideri, koji ne dolaze nužno iz tehničkih oblasti. Rezultati nam ukazuju i na to da kompanije u domaćem vlasništvu u većoj meri razvijaju digitalne aspekte svojih proizvoda interno, za razliku od kompanija u stranom vlasništvu. Dodatno, s obzirom na to da su dostupna znanja i veštine prepoznate kao kvalitet srpskog IKT sektora, a ujedno su i veoma važne za stvaranje digitalne ekonomije, ovaj rad procenjuje i razlike između dostupnih i potrebnih veština u srpskim kompanijama.

Ključne reči

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