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Industrija
2018, vol. 46, br. 4, str. 85-107
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/industrija46-18975

Creative Commons License 4.0
Determinante internacionalizacije - preduzetnici u ranim fazama poslovanja sa područja Jugoistočne Evrope
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresa: bojan.lekovic@ef.uns.ac.rs

Sažetak

Istraživačko područje u ovome radu obuhvata determinante od uticaja na internacionalne poduhvate preduzetnika u ranim fazama poslovanja, nascentne preduzetnike i preduzetnike vlasnike, menadžere novih preduzeća. Istraživanje obuhvata sledeće determinanate: motivaciju preduzetnika, inovacione aktivnosti, upotrebu novih tehnologija i demografske faktore, pol i godine preduzetnika. Podaci za istraživanje su prikupljeni iz Global Entrepreneurship Monitor baze podataka, a uzorak sadrži podatke o preduzetnicima koji su otpočeli poslovanje na području jugoistočne Evrope. Metodologiju empirijskog istraživanja čini Probit regresijia i koncept marginalnog efekta. U skladu sa ciljem ovoga rada, razvijen je model determinanti od uticaja na internacionalizaciju preduzeća. Rezultati istraživanja pokazuju da su preduzetnici u ranim fazama poslovanja, koji se rukovode motivima finansijske prirode, više orjentisani na internacionalizaciju; za razliku od nužnih preduzetnika ili preduzetnika u ranim fazama poslovanja koji se rukovode motivima nezavisnosti. Takođe, preduzetnici u ranim fazama poslovanja koji primenjuju nove tehnologije i radikalne inovacije su više okrenuti ka inostranim tržištima i kupcima. Postoji značajan uticaj demografskih faktora, pola i godina preduzetnika na internacionalizaciju poslovanja. Analizom internacionalne aktivnosti preduzetnika, na nacionalnom nivou, utvrđene su i značajne razlike između zemalja jugoistočne Evrope.

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