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Poslovna ekonomija
2016, vol. 10, br. 2, str. 163-186
jezik rada: srpski
vrsta rada: pregledni članak
doi:10.5937/poseko10-12498


Evaluacija efekata korporativnog preduzetništva
Univerzitet u Kragujevcu, Ekonomski fakultet

e-adresa: jelena_eric@kg.ac.rs, vesnasa@kg.ac.rs, aboskovic@kg.ac.rs

Sažetak

Kako bi se korporativno preduzetništvo podsticalo i razvijalo, neophodno je da se aktivnosti u ovoj oblasti kontinualno prate i mere. Posebno je značajno merenje inovativnosti, promena u konkurentskoj poziciji, interna efikasnost i uticaji na performanse. Imajući to u vidu, ovaj naučni rad ima za cilj sticanje znanja o najznačajnijim instrumentima za evaluaciju preduzetničkih aktivnosti na nivou preduzeća, ali i individualnih zaposlenih, kao i za evaluaciju njihovog doprinosa ostvarenju organizacionih performansi. Identifikovani su osnovni instrumenti za merenje, koji se koriste na nivou organizacije, i to: merenje preduzetničke intenzivnosti, dijagnoza pogodnosti internog okruženja za korporativno preduzetništvo, test preduzetničkih kapaciteta, Zahrina 14-stepena skala i preduzetnički menadžment. Takođe, analizirani su i načini za evaluaciju preduzetničkih aktivnosti na nivou individualnih preduzetničkih projekata. Doprinos rada se ogleda u osvetljavanju značaja merenja efekata preduzetničkog ponašanja, uzimajući u obzir ne samo organizacione, već i individualne performanse, kao i u pružanju uvida u najznačajnije instrumente, koji su teorijski relevantni, ali mogu biti izuzetno korisni i u praksi.

Ključne reči

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