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Ekonomika poljoprivrede
2017, vol. 64, br. 2, str. 659-670
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/ekoPolj1702659V

Creative Commons License 4.0
Stepen integracije između seoskih smeštajnih kapaciteta i turističkih agencija

Sažetak

Mnogi istraživači smatraju agroturizam kao jedan od vodećih faktora razvoja turističkih destinacija. Međutim, još uvek postoji nedovoljno svesti o značaju povezivanja između glavnih nosilaca turističke delatnosti: smeštajnih kapaciteta i turističkih agencija. U radu se analizira odnos između izabranih seoskih smeštajnih kapaciteta i turističkih agencija, u kojima su identifikovana pozitivna iskustva: (ispitani su gosti 23 seoska smeštajna kapaciteta i zaposleni u turističkim agencijama). Rad zapravo analizira stepen integracije smeštajnih kapaciteta i turističkih agencija u ruralnim sredinama, a rezultati ukazuju da bi nivo saradnje među njima morao biti na mnogo višem nivou.

Ključne reči

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