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Ekonomika preduzeća
2016, vol. 64, br. 1-2, str. 187-198
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/ekopre1602187P


Analiza koncentracije u sektoru turizma i maloprodaje robe široke potrošnje u Srbiji
aUniversity of Belgrade, Faculty of Economics, Department of Business Economics and Management
bUniverzitet Singidunum, Beograd, FEFA - Fakultet za ekonomiju, finansije i administraciju
cBelgrade

Sažetak

Zaštita konkurencije je jedno od ključnih područja tržišne politike i strategije razvoja jednog sektora u nacionalnoj ekonomiji. S vremena na vreme, posebno kada dođe do primetnih aktivnosti spajanja i pripajanja, u srpskoj privredi se pojavi pitanje prevelike koncentracje. U ovom radu analiziraju se dva tržišta: tržište maloprodaje robe široke potrošnje i tržište turističkih posrednika (turoperatora i maloprodajnih turističkih agencija). Za prvo tržište se može smatrati da predstavlja najvažniji deo maloprodajnog sektora, a drugo je jedini deo turističke industrije gde bi mogla da bude ugrožena konkurencija usled povećane koncentracije. Na početku ovog rada, oba sektora su analizirana i predstavljeni su tržišni ambijenti i razvojni trendovi. U kasnijim delovima rada, osam standardnih mera koncentracije analizirano je kako bi se odgovorilo na pitanje: 'Ima li razloga za brigu oko prevelike koncentracije?' Izračunati rezultati su raspravljani uzimajući u obzir aktuelne standarde i preporuke Evropske komisije.

Ključne reči

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