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Serbian Journal of Management
2018, vol. 13, br. 2, str. 263-280
jezik rada: engleski
vrsta rada: originalan članak
doi:10.5937/sjm13-16021

Creative Commons License 4.0
Odnos između preduzetničke strasti i preduzetničke opreznosti - moderatorska uloga kreativne ličnosti
Universidad de las Americas Puebla, School of Business and Economics, Mexico

e-adresa: hector.montiel@udlap.mx

Sažetak

Strast je prepoznata kao važan element u oblasti preduzetništva. Međutim, malo znamo o prirodi i efektima preduzetničke strasti. Ovo istraživanje se bavi ovom temom kroz istraživanje preduzetničke strasti kao prethodnika preduzetničke pažnje, kao i ublažavajućeg efekta kreativne ličnosti u ovom odnosu. Hipoteze su formulisane iz pregleda literature i testirane su na uzorku od 406 osoba, koje imaju prevashodno poslovno iskustvo u oblasti preduzetništva, tokom 2016. godini u Meksiku. Rezultati su pokazali da su osobe sa višim stepenom preduzetničke strasti pokazale veću preduzetničku svest. Međutim, kreativna ličnost kao promenjiva varijabla imala je minimalne uticaje na ovaj odnos. Razmatrani su glavni nalazi i implikacije dobijenih rezultata, kao i ograničenja i sugestije za buduće istraživanje u oblasti preduzetništva. Nalazi iz ovog istraživanja sugerišu i ohrabruju druge da razvijaju ovaj istraživački pravac.

Ključne reči

preduzetnička strast; preduzetnička opreznost; kreativnost

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