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NBP. Nauka, bezbednost, policija
2018, vol. 23, br. 2, str. 113-130
jezik rada: srpski
vrsta rada: izvorni naučni članak
objavljeno: 02/11/2018
doi: 10.5937/nabepo23-17802
Creative Commons License 4.0
Uloga društvenih mreža u upravljanju vanrednim situacijama
Univerzitet u Beogradu, Fakultet bezbednosti

e-adresa: nevenasekaric@gmail.com, zelimir.kesetovic@gmail.com

Sažetak

Informaciono-tehnološka revolucija je rezultirala novim oblicima povezivanja i komunikacije među ljudima. Razvoj novih tehnologija doveo je, između ostalog, i do razvoja aplikacija poznatijih kao društvene mreže (engl. social media), koje ljudima omogućavaju interakciju i razmenu informacija na način koji nije bio moguć pre 20 ili 30 godina. Uzimajući u obzir ključnu karakteristiku društvenih mreža - mogućnost dvosmerne komunikacije između velikog broja ljudi, evidentna je značajna uloga društvenih mreža u uslovima vanrednih situacija. U akademskoj literaturi koja tematizuje vezu između društvenih mreža i vanrednih situacija postoji veliki broj studija slučaja u poslednjih nekoliko godina koje ispituju njihov odnos. Kako je analiza postojeće literature pokazala, Tviter je najdominantnija društvena mreža pojedinačno analizirana u kontekstu kriznog komuniciranja u uslovima vanrednih situacija. Takođe, od ukupno 46 evropskih zemalja, utvrđeno je da u 30 zemalja institucije nadležne za vanredne situacije imaju zvanične naloge na Fejsbuku i Tviteru, u 18 zemalja te institucije se predstavljaju na Jutjubu, a u osam na Instagramu. Osim toga, pojedina istraživanja su ukazala i na tendenciju rasta upotrebe društvenih mreža u menadžmentu vanrednih situacija, kao i na povećanu percepciju stanovništva o takvim kretanjima. Temeljeći se na pregledu literature relevantnih radova, cilj rada je sumiranje najvažnijih nalaza o načinima na koje organizacije nadležne za vanredne situacije koriste društvene mreže u upravljanju vanrednim situacijama, kao i prezentovanje koristi od upotrebe društvenih mreža u kontekstu vanrednih situacija.

Ključne reči

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