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Food and Feed Research
2020, vol. 47, br. 1, str. 65-76
jezik rada: engleski
vrsta rada: originalan članak
objavljeno: 04/07/2020
doi: 10.5937/FFR2001065K
Creative Commons License 4.0
Potencijal upotrebe inteligentne ambalaže za pakovanje prehrambenih proizvoda na tržištu AP Vojvodine
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresa: radenko.maric@ef.uns.ac.rs

Projekat

This paper is the result of research on the project: Possibilities of using intelligent packaging as a segment of green marketing logistics in the function of sustainable development in the market of AP Vojvodina, within the project cycle: Shortterm projects of special interest for sustainable development in AP Vojvodina, in 2019, funded by the Provincial Secretariat for Higher Education and Scientific Research of AP Vojvodina

Sažetak

Cilj rada je analiza potencijala upotrebe inteligentne ambalaže za pakovanje hrane na tržištu AP Vojvodine. U teorijskom delu rada prikazana su osnovna svojstva inteligentne ambalaže i njen značaj u procesu pakovanja prehrambenih proizvoda. Posebno je naglašena komunikacija inteligentne ambalaže i upakovanog proizvoda sa finalnim potrošačima kroz upotrebu različitih senzora, uređaja za prikupljanje i prenos podataka i indikatora. Na bazi teorijske analize definisana su eksterna ograničenja i prednosti od upotrebe inteligentne ambalaže za finalne potrošače i učesnike lanca snabdevanja prehrambenih proizvoda. U empirijskom delu rada sprovedeno je istraživanje na dva stratuma. Prvi stratum obuhvatio je 117 finalnih potrošača koji su ispitivani o značaju inteligentne ambalaže za njihove navike, odluke i očekivanja u procesu kupovine hrane. U drugom stratumu, koji čine učesnici lanca snabdevanja, na uzorku od 51 privrednog subjekta, analizirani su eksterni faktori ograničenja i očekivane prednosti primene inteligentne ambalaže pri pakovanju hrane na tržištu AP Vojvodine. Rezultati istraživanja su pokazali da su navike i očekivanja finalnih potrošača statistički značajno povezani sa upotrebom inteligente ambalaže u procesu kupovine hrane. Sa druge strane, eksterna ograničenja i očekivane prednosti za učesnike lanca snabdevanja statistički značajno utiču na implementaciju inteligentne tehnologije u pakovanje hrane. Na bazi dobijenih rezultata, definisan je set mera i podsticaja koje nadležne institucije i menadžment lanca snabdevanja moraju preduzeti kako bi se iskoristio potencijal inteligentne ambalaže u pakovanju hrane. Sugestije za buduća istraživanja navedene su u radu.

Ključne reči

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