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Marketing
2020, vol. 51, br. 1, str. 3-11
jezik rada: engleski
vrsta rada: pregledni članak
objavljeno: 24/06/2020
doi: 10.5937/markt2001003A
Creative Commons License 4.0
Logistički aspekti dostave robe na kućnu adresu - slučaj kompanije Amazon
aUniverzitet u Beogradu, Ekonomski fakultet
bIndustrijski kompleks Trepča

e-adresa: slobodan.acimovic@ekof.bg.ac.rs, mijuskovic@ekof.bg.ac.rs, nikolamilosevic1@yahoo.com

Sažetak

Adekvatno upravljanje logističkim aktivnostima bitno je za efikasnost svih poslovnih aktivnosti jednog preduzeća. Dostava robe na kućnu adresu kao koncept je dobila na značaju razvojem interneta i elektronske maloprodaje. U poslednjoj deceniji, usled sve intenzivnijeg informaciono-tehnološkog razvoja ona se nameće kao aktuelnost u savremenom logističkom poslovanju. U okviru ovog koncepta bitna je vremenska dimenzija koja se naglašava upravo zbog zahteva savremenog stila života. Prosečan kupac želi više slobodnog vremena, pa mu mogućnost dostave značajno skraćuje vreme potrebno za kupovinu, što vodi preferiranju internet prodavaca koji vrše dostavu kao standardni deo svoje ponude. Razmatranje logističkih aspekata pomenutog koncepta i njegova realizacija na primeru konkretnog preduzeća (Amazon) osnovni su predmet analize u radu. Cilj rada je da pokaže da savremeno tržište dostave pored postojećih velikih igrača, karakteriše i ulazak preduzeća u nastajanju, koja se razvijaju kao rezultat preduzetničkih inicijativa. Osobenost angažovanja preduzetnika je razvoj nove ideje oličene u poslovnoj filozofiji ili novim tehnoloških zamislima, bilo da se radi o rešavanju postojećih izazova ili o uviđanju i iskorišćavanju novih tržišnih prilika.

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